--- title: Does Nike Sell on Amazon? Yes and No - IPSecure description: Like Nike, you may not sell goods on Amazon, but your brand is being sold there. Find out who is selling your products and how to protect your brand. image: https://info.ipsecure.com/hubfs/Imported_Blog_Media/631ba32642caf485bcb827fb_IP_Secure_Infographic_April_2022_3_c35ab4154e.webp --- [Skip to content](https://info.ipsecure.com/resources/blog/like-it-or-not-all-brands-sell-on-amazon#main-content) [![IPSecure Logo](https://info.ipsecure.com/hubfs/logos/logo-black.svg) ![logo-black](https://info.ipsecure.com/hubfs/logos/logo-black.svg)](https://www.ipsecure.com/) - [How It Works](https://www.ipsecure.com/how-it-works) - Solutions Show submenu for {{ link.label }} - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Company](https://www.ipsecure.com/company) - [Resources](https://info.ipsecure.com/resources) Show submenu for {{ link.label }} - [Blog](https://info.ipsecure.com/resources/blog) - [Podcasts](https://info.ipsecure.com/resources/podcast) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - [Login](https://app.ipsecure.com/login) - [Book a Demo](https://www.ipsecure.com/company#contactus) Open main navigation Close main navigation - [How It Works](https://www.ipsecure.com/how-it-works) - Solutions Show submenu for {{ link.label }} - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Company](https://www.ipsecure.com/company) - [Resources](https://info.ipsecure.com/resources) Show submenu for {{ link.label }} - [Blog](https://info.ipsecure.com/resources/blog) - [Podcasts](https://info.ipsecure.com/resources/podcast) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - [Login](https://app.ipsecure.com/login) - [Book a Demo](https://www.ipsecure.com/company#contactus) Login available on Destop version [Blog](https://info.ipsecure.com/resources/blog) # Like it or not, all brands sell on Amazon ![Picture of IPSecure](https://info.ipsecure.com/hubfs/logos/icon-favicon.svg) [IPSecure](https://info.ipsecure.com/resources/blog/author/ipsecure) April 1, 2022 3 min read ![Like it or not, all brands sell on Amazon infographic.](https://info.ipsecure.com/hs-fs/hubfs/Imported_Blog_Media/631ba32642caf485bcb827fb_IP_Secure_Infographic_April_2022_3_c35ab4154e.webp?width=1080&height=675&name=631ba32642caf485bcb827fb_IP_Secure_Infographic_April_2022_3_c35ab4154e.webp) Some large brands aren’t exactly big fans of the Amazon marketplace model, either for practical reasons that conflict with their consumer experience, or as a reflection of their strategic approach to building brand equity, controlling their sales channel, and protecting their IP. Whatever the reasoning, there is a small but growing list of well-known brands that state clearly, ‘We don’t sell on Amazon’. ## Does Nike Sell on Amazon? In 2019, [**Nike cut ties with Amazon**](https://www.forbes.com/sites/forbesbusinesscouncil/2020/01/22/why-nike-cut-ties-with-amazon-and-what-it-means-for-other-retailers/?sh=3fbc2df364ff) as a first-party seller of its goods, so it no longer sells its products directly to consumers through Amazon’s marketplace. However, many studies have highlighted the fact that the Nike keyword continues to be one of the most frequently searched terms on Amazon. Today, only a portion of Nike’s product lineup can be bought on Amazon. A myriad of third-party sellers and lots of ads from competing brands like Adidas. It’s not a great consumer experience. Nike [**reported**](https://www.securingindustry.com/clothing-and-accessories/nike-wins-injunction-against-online-counterfeiters/s107/a14325/#.YkYRRijMJD8) that it had successfully won a preliminary injunction in an Illinois court against sellers on several eCommerce platforms such as Amazon, eBay, AliExpress, Alibaba, Wish, and DHgate to stop the unauthorized sale of their goods. ## Nike vs Amazon Lawsuit This Nike lawsuit alleges that third-party sellers were selling unauthorized and unlicensed Nike products – including footwear, athletic clothes, bags, backpacks, and hats – in violation of its registered trademarks. However, it should come as little surprise to anyone that the world’s largest eCommerce and advertising platforms, despite these efforts, all represent and sell Nike goods. As [**this search**](https://www.amazon.com/s?k=nike) shows on Amazon – willing suspension of disbelief is not a good Amazon sales strategy. Regardless of whether your company allows or does not allow the sale of your goods on Amazon, it’s essential to ensure that your customers have the best experience on Amazon. We’ve got a few recommendations on how to control the path to the buy-button on Amazon: ## Advice for eCommerce Managers, Agencies and Attorneys 1. Know who is selling and how your product is sold on Amazon. Search for your products on Amazon, or register for a [**free account at IPSecure**](https://www.ipsecure.com/) to identify, score, and track every seller of your product 1. Register for Amazon Programs to control who, how and what is sold. These include: - [**Brand Registry Program**](https://sell.amazon.com/brand-registry) - [IP Accelerator](https://sell.amazon.com/programs/ip-accelerator) - [Project Zero](https://sell.amazon.com/brand-registry/project-zero) 1. Actively manage which of your products are sold, how they are sold, and by whom. By reporting IP violations to Amazon, contacting sellers to gain compliance with your reseller and licensing agreements, or taking other appropriate action. Contact us at IPSecure if you want to know more about how to generate eCommerce growth using our [A](https://www.ipsecure.com/amazon-brand-protection)[mazon brand protection platform](https://www.ipsecure.com/amazon-brand-protection). ### Want to know about the latest blog or ebook? ## Associated Posts [Previous Post](https://info.ipsecure.com/resources/blog/are-marketplace-product-reviews-worthless) [Next Post](https://info.ipsecure.com/resources/blog/is-marketplace-seller-identity-verification-working) ## Protect Your Revenue. Protect Your Brand IPSecure is purpose-built to protect your Amazon & Walmart Buy Box. Stop rogue sellers from stealing your Buy Box and your revenue. Safeguard your customers from fakes and grey market goods. **Watch your Amazon & Walmart sales grow!** [Book a Demo](https://www.ipsecure.com/company#contactus) [![logo-ipsecure-purple-white](https://info.ipsecure.com/hubfs/logos/logo-ipsecure-purple-white.svg "logo-ipsecure-purple-white")](https://www.ipsecure.com/) Protect Your Brand. Own Your Buy Box. 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Own Your Amazon Buy Box. [info@ipsecure.com](mailto:info@ipsecure.com) - Brands - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Contact Us](https://www.ipsecure.com/company#contact-us) - [Company](https://www.ipsecure.com/company) - Product - [Product](https://www.ipsecure.com/how-it-works) - [Blog](https://info.ipsecure.com/resources/blog) - [Podcast](https://info.ipsecure.com/resources/podcast) - [Videos](https://www.youtube.com/channel/UCeqrbUYFUIgT22GhBv2rZzg) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - Privacy - [Privacy Policy](https://www.ipsecure.com/privacy-policy) - [Terms and Conditions](https://www.ipsecure.com/terms-and-conditions) - [How IPSecure Uses Amazon API Data](https://www.ipsecure.com/how-ipsecure-uses-amazon-api-data) - [Linkedin](https://www.linkedin.com/company/ipsecure-brand-protection/) © 2026. IPSecure. 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