--- title: What Real Brand Protection ROI Looks Like description: See how one brand grew from $6M to $100M in Amazon revenue in 24 months by eliminating unauthorized sellers. Real brand protection ROI starts with visibility. image: https://info.ipsecure.com/hubfs/Real%20Brand%20ROI%20%281%29.png --- [Skip to content](https://info.ipsecure.com/resources/blog/what-real-brand-protection-roi-looks-like#main-content) [![IPSecure Logo](https://info.ipsecure.com/hubfs/logos/logo-black.svg) ![logo-black](https://info.ipsecure.com/hubfs/logos/logo-black.svg)](https://www.ipsecure.com/) - [How It Works](https://www.ipsecure.com/how-it-works) - Solutions Show submenu for {{ link.label }} - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Company](https://www.ipsecure.com/company) - [Resources](https://info.ipsecure.com/resources) Show submenu for {{ link.label }} - [Blog](https://info.ipsecure.com/resources/blog) - [Podcasts](https://info.ipsecure.com/resources/podcast) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - [Login](https://app.ipsecure.com/login) - [Book a Demo](https://www.ipsecure.com/company#contactus) Open main navigation Close main navigation - [How It Works](https://www.ipsecure.com/how-it-works) - Solutions Show submenu for {{ link.label }} - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Company](https://www.ipsecure.com/company) - [Resources](https://info.ipsecure.com/resources) Show submenu for {{ link.label }} - [Blog](https://info.ipsecure.com/resources/blog) - [Podcasts](https://info.ipsecure.com/resources/podcast) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - [Login](https://app.ipsecure.com/login) - [Book a Demo](https://www.ipsecure.com/company#contactus) Login available on Destop version [Blog](https://info.ipsecure.com/resources/blog) # What Real Brand Protection ROI Looks Like ![Picture of IPSecure](https://info.ipsecure.com/hubfs/logos/icon-favicon.svg) [IPSecure](https://info.ipsecure.com/resources/blog/author/ipsecure) December 17, 2025 2 min read   Every year in the U.S. alone, more than **$60 billion** is siphoned away from brands by unknown third-party Amazon sellers. It’s a staggering number—and one that too many brands accept as an unavoidable cost of doing business online. Traditional “cleanliness scores” and theoretical platform health metrics aren’t stopping the loss. They aren’t even measuring it. But the brands working with **IPSecure** are proving there’s a better way. This video highlights one customer’s journey from **$6 million to over $100 million** in Amazon revenue in just 24 months. How? By replacing guesswork with real seller intelligence, AI-driven test buys, and enforcement actions that directly reduce unauthorized 3P activity. Across the timeline shown, you see a clear and powerful pattern: - **3P revenue consistently falls** as unauthorized sellers lose their ability to divert sales. - **Brand revenue rises quarter after quarter**, eventually surpassing 3P revenue entirely. - Strategic interventions—seller scoring, enforcement, regulatory action—create measurable, compounding gains. This is not theoretical ROI. It’s tangible, trackable revenue recovery. For brands tired of playing defense, IPSecure shows what’s possible when you finally gain visibility into who is selling your products—and the tools to act on it at scale. This is what real brand protection ROI looks like. **Ready to reclaim your revenue?** **Book a demo with IPSecure** and see how quickly real, measurable ROI can begin for your brand. [![book-a-demo](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/14528670/interactive-184720164237.png)](https://info.ipsecure.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ%2FjnXgGxDmRE1iPLFOWXFg8K0lhG%2BdhuuglO0a31%2B0YmesAki5LygO7jebDV2%2BIJsOQXvGduXc%2BISonbluMee3PXf6YTBVirNu%2FBeNlx6jp%2F%2BdenptG72UYYCRChfMKIhc1Hwfa4kyXJ9OQ0%2FbJPlr72zo%2FplKC045oki%2FrOwRnXxT7fuuSezxikrcYhJPI7BQo3idyrfvQ%2FyIuwnn7fw%3D&webInteractiveContentId=184720164237&portalId=14528670) ### Want to know about the latest blog or ebook? ## Associated Posts [Blog](https://info.ipsecure.com/resources/blog) [![](https://info.ipsecure.com/hubfs/NasD%20Image.png)](https://info.ipsecure.com/resources/blog/not-as-described-is-quietly-destroying-your-brand-equity-on-amazon-walmart) #### [‘Not As Described’ Is Quietly Destroying Your Brand Equity on Amazon...](https://info.ipsecure.com/resources/blog/not-as-described-is-quietly-destroying-your-brand-equity-on-amazon-walmart) ![Picture of IPSecure](https://info.ipsecure.com/hubfs/logos/icon-favicon.svg) IPSecure [Blog](https://info.ipsecure.com/resources/blog) [![Chart showing a Buy Box win rate increase overtime.](https://info.ipsecure.com/hubfs/Featured%20Image%20FINAL.png)](https://info.ipsecure.com/resources/blog/how-amazon-test-buys-help-you-improve-your-buy-box-win-rate) #### [How Amazon Test Buys Help You Improve Your Buy Box Win Rate](https://info.ipsecure.com/resources/blog/how-amazon-test-buys-help-you-improve-your-buy-box-win-rate) ![Picture of IPSecure](https://info.ipsecure.com/hubfs/logos/icon-favicon.svg) IPSecure [Blog](https://info.ipsecure.com/resources/blog) [![Unauthorized sellers article banner.](https://info.ipsecure.com/hubfs/Imported_Blog_Media/66428dfaea8cfe5d1b80db87_Main%20Image.png)](https://info.ipsecure.com/resources/blog/how-unauthorized-sellers-impact-your-buy-box) #### [How Unauthorized Sellers Impact Your Buy Box](https://info.ipsecure.com/resources/blog/how-unauthorized-sellers-impact-your-buy-box) ![Picture of IPSecure](https://info.ipsecure.com/hubfs/logos/icon-favicon.svg) IPSecure [Previous Post](https://info.ipsecure.com/resources/blog/not-as-described-is-quietly-destroying-your-brand-equity-on-amazon-walmart) Next Post ## Protect Your Revenue. Protect Your Brand IPSecure is purpose-built to protect your Amazon & Walmart Buy Box. Stop rogue sellers from stealing your Buy Box and your revenue. Safeguard your customers from fakes and grey market goods. **Watch your Amazon & Walmart sales grow!** [Book a Demo](https://www.ipsecure.com/company#contactus) [![logo-ipsecure-purple-white](https://info.ipsecure.com/hubfs/logos/logo-ipsecure-purple-white.svg "logo-ipsecure-purple-white")](https://www.ipsecure.com/) Protect Your Brand. Own Your Buy Box. 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