--- title: Protecting Ecommerce with Paolo Emilio Ascoli - IPSecure description: David Cooper and Paolo Emilio Ascoli discuss ecommerce brand protection, tackling threats like rogue sellers and exploring the future impact of AI. image: https://info.ipsecure.com/hubfs/Imported_Blog_Media/670d6509c3457c4502794488_Main%20image.jpg --- [Skip to content](https://info.ipsecure.com/resources/podcast/protecting-ecommerce-with-paolo-emilio-ascoli#main-content) [![IPSecure Logo](https://info.ipsecure.com/hubfs/logos/logo-black.svg) ![logo-black](https://info.ipsecure.com/hubfs/logos/logo-black.svg)](https://www.ipsecure.com/) - [How It Works](https://www.ipsecure.com/how-it-works) - Solutions Show submenu for {{ link.label }} - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Company](https://www.ipsecure.com/company) - [Resources](https://info.ipsecure.com/resources) Show submenu for {{ link.label }} - [Blog](https://info.ipsecure.com/resources/blog) - [Podcasts](https://info.ipsecure.com/resources/podcast) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - [Login](https://app.ipsecure.com/login) - [Book a Demo](https://www.ipsecure.com/company#contactus) Open main navigation Close main navigation - [How It Works](https://www.ipsecure.com/how-it-works) - Solutions Show submenu for {{ link.label }} - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Company](https://www.ipsecure.com/company) - [Resources](https://info.ipsecure.com/resources) Show submenu for {{ link.label }} - [Blog](https://info.ipsecure.com/resources/blog) - [Podcasts](https://info.ipsecure.com/resources/podcast) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - [Login](https://app.ipsecure.com/login) - [Book a Demo](https://www.ipsecure.com/company#contactus) Login available on Destop version [Podcast](https://info.ipsecure.com/resources/podcast) # Protecting Ecommerce with Paolo Emilio Ascoli ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=50&name=HOST.png) [David Cooper](https://info.ipsecure.com/resources/podcast/author/david-cooper) October 15, 2024 6 min read In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online. In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management. As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. ### **Part 1 - The Front Lines** - Brand protection and the ecommerce stack - Gray markets and ‘the side hustle’ - Reporting violations to marketplaces     Also listen on: [Amazon Music](https://music.amazon.com/podcasts/eff5a626-e19e-4b19-a90e-e0faed118f97/episodes/51077699-acff-44a0-8436-945718a2b388/owning-the-buy-box-protecting-ecommerce---part-one---the-front-lines)   ### **Part 2 - The Regulations and Regulators** - Regulatory requirements - EU and US perspectives - Marketplace investments in brand protection - are they working?     Also listen on: [Amazon Music](https://music.amazon.com/podcasts/eff5a626-e19e-4b19-a90e-e0faed118f97/episodes/52e7c4bc-dc7f-43a3-9377-d7f2544c1e06/owning-the-buy-box-protecting-ecommerce---part-two---the-regulations-and-regulators)   ### **Part 3 - The Gray Market** - Is the gray market a form of unfair competition? - Gray market growth: an increasing corporate focus - How a lack of distribution control spurs price erosion     Also listen on: [Amazon Music](https://music.amazon.com/podcasts/eff5a626-e19e-4b19-a90e-e0faed118f97/episodes/1bca31ff-5975-449d-acc1-fe959987e622/owning-the-buy-box-protecting-ecommerce---part-three---the-gray-market)   ### **Part 4 - The Ideal Brand Protection Strategy** - Why a 360-degree view matters - The crucial role of test purchases - What’s next in brand protection     Also listen on: [Amazon Music](https://music.amazon.com/podcasts/eff5a626-e19e-4b19-a90e-e0faed118f97/episodes/f04fa2db-d6ef-409c-a79a-9940c4fc3ae2/owning-the-buy-box-protecting-ecommerce---part-four---the-ideal-brand-protection-strategy) ### Want to know about the latest Owning the Buy Box podcast? ## Associated Podcasts [Podcast](https://info.ipsecure.com/resources/podcast) [![Omnichannel is King with Brennan Ursu podcast.](https://info.ipsecure.com/hubfs/Imported_Blog_Media/658ef270a07cd1a58edeec52_EP17-Brennan%20Ursu%20-%20UNIVERSAL.jpg)](https://info.ipsecure.com/resources/podcast/omnichannel-is-king-with-brennan-ursu) #### [Omnichannel is King with Brennan Ursu](https://info.ipsecure.com/resources/podcast/omnichannel-is-king-with-brennan-ursu) ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=40&name=HOST.png) David Cooper [Podcast](https://info.ipsecure.com/resources/podcast) [![Liability, Speech, and the Evolution of Marketplaces with Mike Masnick podcast cover.](https://info.ipsecure.com/hubfs/podcast-with-mike-masnick-cover.webp)](https://info.ipsecure.com/resources/podcast/liability-speech-and-the-evolution-of-marketplaces-with-mike-masnick) #### [Liability, Speech, and the Evolution of Marketplaces with Mike Masnick](https://info.ipsecure.com/resources/podcast/liability-speech-and-the-evolution-of-marketplaces-with-mike-masnick) ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=40&name=HOST.png) David Cooper [Podcast](https://info.ipsecure.com/resources/podcast) [![Podcast with Zeyi Yang cover.](https://info.ipsecure.com/hubfs/podcast-with-zeyi-yang.webp)](https://info.ipsecure.com/resources/podcast/suing-amazon-sellers-is-a-big-and-controversial-business) #### [Suing Amazon Sellers is a Big (and Controversial) Business](https://info.ipsecure.com/resources/podcast/suing-amazon-sellers-is-a-big-and-controversial-business) ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=40&name=HOST.png) David Cooper [Previous Podcast](https://info.ipsecure.com/resources/podcast/pattern-recognition-with-mike-penrod) Next Podcast ## Protect Your Revenue. 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