Some U.S. brands and their law firms are suing hundreds of foreign Amazon sellers. In this episode of the Owning the Buy Box podcast, Zeyi Yang, China reporter for the MIT Tech Review, discusses his recent article on the rise of counterfeit litigation against Amazon sellers.
Yang’s unique findings reveal a trend toward large scale lawsuits filed against international sellers using friendly U.S. courts, and in most cases, in secret.
The global nature of ecommerce and Amazon’s position as the #1 marketplace platform in the U.S. gives this new, fast-growing legal strategy extreme importance with significant impact on the ecommerce landscape.
Join us as we discuss: