--- title: Mission Driven with Tricia Mahoney of Twisted X - IPSecure description: "Dive into Twisted X's mission with CMO Tricia Mahoney: sustainability, philanthropy in footwear, and empowering resellers. A journey of doing good." image: https://info.ipsecure.com/hubfs/Imported_Blog_Media/6616b922aa630570f00f01a6_EP18-Twisted%20X%20-%20Generic%20Cover.jpg --- [Skip to content](https://info.ipsecure.com/resources/podcast/mission-driven-with-tricia-mahoney-of-twisted-x#main-content) [![IPSecure Logo](https://info.ipsecure.com/hubfs/logos/logo-black.svg) ![logo-black](https://info.ipsecure.com/hubfs/logos/logo-black.svg)](https://www.ipsecure.com/) - [How It Works](https://www.ipsecure.com/how-it-works) - Solutions Show submenu for {{ link.label }} - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Company](https://www.ipsecure.com/company) - [Resources](https://info.ipsecure.com/resources) Show submenu for {{ link.label }} - [Blog](https://info.ipsecure.com/resources/blog) - [Podcasts](https://info.ipsecure.com/resources/podcast) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - [Login](https://app.ipsecure.com/login) - [Book a Demo](https://www.ipsecure.com/company#contactus) Open main navigation Close main navigation - [How It Works](https://www.ipsecure.com/how-it-works) - Solutions Show submenu for {{ link.label }} - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Company](https://www.ipsecure.com/company) - [Resources](https://info.ipsecure.com/resources) Show submenu for {{ link.label }} - [Blog](https://info.ipsecure.com/resources/blog) - [Podcasts](https://info.ipsecure.com/resources/podcast) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - [Login](https://app.ipsecure.com/login) - [Book a Demo](https://www.ipsecure.com/company#contactus) Login available on Destop version [Podcast](https://info.ipsecure.com/resources/podcast) # Mission Driven with Tricia Mahoney of Twisted X ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=50&name=HOST.png) [David Cooper](https://info.ipsecure.com/resources/podcast/author/david-cooper) April 10, 2024 3 min read Twisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding. Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too. In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center. ### Part 1 - Doing Good - The lure of Twisted X for a brand-builder - How Twisted X puts its mission to work - The mission in action: The Cook Children’s Collection     Also listen on: [Amazon Music](https://music.amazon.com.br/podcasts/eff5a626-e19e-4b19-a90e-e0faed118f97/episodes/c4859cb4-8258-447f-8662-15cc1950ae79/owning-the-buy-box-mission-driven---part-one---doing-good)   ### **Part 2 - Working with Resellers** - How Twisted X manages its channels - Brand protection strategies and resellers - The power of storytelling     Also listen on: [Amazon Music](https://music.amazon.com.br/podcasts/eff5a626-e19e-4b19-a90e-e0faed118f97/episodes/73bb88b4-0e4a-437f-af27-b74a3264679a/owning-the-buy-box-mission-driven---part-two---working-with-resellers) ### Want to know about the latest Owning the Buy Box podcast? ## Associated Podcasts [Podcast](https://info.ipsecure.com/resources/podcast) [![Omnichannel is King with Brennan Ursu podcast.](https://info.ipsecure.com/hubfs/Imported_Blog_Media/658ef270a07cd1a58edeec52_EP17-Brennan%20Ursu%20-%20UNIVERSAL.jpg)](https://info.ipsecure.com/resources/podcast/omnichannel-is-king-with-brennan-ursu) #### [Omnichannel is King with Brennan Ursu](https://info.ipsecure.com/resources/podcast/omnichannel-is-king-with-brennan-ursu) ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=40&name=HOST.png) David Cooper [Podcast](https://info.ipsecure.com/resources/podcast) [![Liability, Speech, and the Evolution of Marketplaces with Mike Masnick podcast cover.](https://info.ipsecure.com/hubfs/podcast-with-mike-masnick-cover.webp)](https://info.ipsecure.com/resources/podcast/liability-speech-and-the-evolution-of-marketplaces-with-mike-masnick) #### [Liability, Speech, and the Evolution of Marketplaces with Mike Masnick](https://info.ipsecure.com/resources/podcast/liability-speech-and-the-evolution-of-marketplaces-with-mike-masnick) ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=40&name=HOST.png) David Cooper [Podcast](https://info.ipsecure.com/resources/podcast) [![Amazon MAP Pricing podcast cover.](https://info.ipsecure.com/hubfs/jessalynn-hendy-podcast-cover.webp)](https://info.ipsecure.com/resources/podcast/map-pricing-hybrid-selling-on-amazon) #### [MAP Pricing on Amazon](https://info.ipsecure.com/resources/podcast/map-pricing-hybrid-selling-on-amazon) ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=40&name=HOST.png) David Cooper [Previous Podcast](https://info.ipsecure.com/resources/podcast/omnichannel-is-king-with-brennan-ursu) [Next Podcast](https://info.ipsecure.com/resources/podcast/pattern-recognition-with-mike-penrod) ## Protect Your Revenue. Protect Your Brand IPSecure is purpose-built to protect your Amazon & Walmart Buy Box. Stop rogue sellers from stealing your Buy Box and your revenue. Safeguard your customers from fakes and grey market goods. **Watch your Amazon & Walmart sales grow!** [Book a Demo](https://www.ipsecure.com/company#contactus) [![logo-ipsecure-purple-white](https://info.ipsecure.com/hubfs/logos/logo-ipsecure-purple-white.svg "logo-ipsecure-purple-white")](https://www.ipsecure.com/) Protect Your Brand. Own Your Buy Box. 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