--- title: Pattern Recognition with Mike Penrod - IPSecure description: Discover Pattern's $1.4B success and AI-driven marketplace strategies in IPSecure's latest podcast with Mike Penrod. image: https://info.ipsecure.com/hubfs/Imported_Blog_Media/66561cdc3d2580d1471ee094_EP19-pattern_recognition_main.png --- [Skip to content](https://info.ipsecure.com/resources/podcast/pattern-recognition-with-mike-penrod#main-content) [![IPSecure Logo](https://info.ipsecure.com/hubfs/logos/logo-black.svg) ![logo-black](https://info.ipsecure.com/hubfs/logos/logo-black.svg)](https://www.ipsecure.com/) - [How It Works](https://www.ipsecure.com/how-it-works) - Solutions Show submenu for {{ link.label }} - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Company](https://www.ipsecure.com/company) - [Resources](https://info.ipsecure.com/resources) Show submenu for {{ link.label }} - [Blog](https://info.ipsecure.com/resources/blog) - [Podcasts](https://info.ipsecure.com/resources/podcast) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - [Login](https://app.ipsecure.com/login) - [Book a Demo](https://www.ipsecure.com/company#contactus) Open main navigation Close main navigation - [How It Works](https://www.ipsecure.com/how-it-works) - Solutions Show submenu for {{ link.label }} - [Brands](https://www.ipsecure.com/amazon-brand-protection) - [Agencies](https://www.ipsecure.com/amazon-agency-solutions) - [Challenges](https://www.ipsecure.com/challenges) - [Company](https://www.ipsecure.com/company) - [Resources](https://info.ipsecure.com/resources) Show submenu for {{ link.label }} - [Blog](https://info.ipsecure.com/resources/blog) - [Podcasts](https://info.ipsecure.com/resources/podcast) - [Testimonials](https://info.ipsecure.com/resources/testimonials) - [Login](https://app.ipsecure.com/login) - [Book a Demo](https://www.ipsecure.com/company#contactus) Login available on Destop version [Podcast](https://info.ipsecure.com/resources/podcast) # Pattern Recognition with Mike Penrod ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=50&name=HOST.png) [David Cooper](https://info.ipsecure.com/resources/podcast/author/david-cooper) May 28, 2024 3 min read Pattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached more than $1.4 billion in revenue in 2023 and employs more than 1,700 people around the world. Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing.  In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business? ### **Part 1 - Data Driven** - Principles of partnership - The role of data science and analytics - Evaluating global expansion     Also listen on: [Amazon Music](https://music.amazon.com/podcasts/eff5a626-e19e-4b19-a90e-e0faed118f97/episodes/6c76f0c3-35e5-4755-bd43-7295257bd15c/owning-the-buy-box-pattern-recognition---part-one---data-driven)   ### **Part 2 - Brands and the Customer Experience** - How distribution control drives Buy Box growth - Removing gray market sellers - Identifying the categories where you can win     Also listen on: [Amazon Music](https://music.amazon.com/podcasts/eff5a626-e19e-4b19-a90e-e0faed118f97/episodes/6de06aad-3375-41c9-82e9-00ccca6e6518/owning-the-buy-box-pattern-recognition---part-two---brands-and-the-customer-experience) ### Want to know about the latest Owning the Buy Box podcast? ## Associated Podcasts [Podcast](https://info.ipsecure.com/resources/podcast) [![Omnichannel is King with Brennan Ursu podcast.](https://info.ipsecure.com/hubfs/Imported_Blog_Media/658ef270a07cd1a58edeec52_EP17-Brennan%20Ursu%20-%20UNIVERSAL.jpg)](https://info.ipsecure.com/resources/podcast/omnichannel-is-king-with-brennan-ursu) #### [Omnichannel is King with Brennan Ursu](https://info.ipsecure.com/resources/podcast/omnichannel-is-king-with-brennan-ursu) ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=40&name=HOST.png) David Cooper [Podcast](https://info.ipsecure.com/resources/podcast) [![Amazon MAP Pricing podcast cover.](https://info.ipsecure.com/hubfs/jessalynn-hendy-podcast-cover.webp)](https://info.ipsecure.com/resources/podcast/map-pricing-hybrid-selling-on-amazon) #### [MAP Pricing on Amazon](https://info.ipsecure.com/resources/podcast/map-pricing-hybrid-selling-on-amazon) ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=40&name=HOST.png) David Cooper [Podcast](https://info.ipsecure.com/resources/podcast) [![Sell Direct-to-Consumer on Amazon podcast cover.](https://info.ipsecure.com/hubfs/Imported_Blog_Media/63c6e2110a732c61143559ae_EP9-Artwork-2190update.png)](https://info.ipsecure.com/resources/podcast/successful-brands-sell-direct-to-consumer-on-amazon) #### [Successful Brands Sell Direct-to-Consumer on Amazon](https://info.ipsecure.com/resources/podcast/successful-brands-sell-direct-to-consumer-on-amazon) ![Picture of David Cooper](https://info.ipsecure.com/hs-fs/hubfs/HOST.png?width=40&name=HOST.png) David Cooper [Previous Podcast](https://info.ipsecure.com/resources/podcast/mission-driven-with-tricia-mahoney-of-twisted-x) [Next Podcast](https://info.ipsecure.com/resources/podcast/protecting-ecommerce-with-paolo-emilio-ascoli) ## Protect Your Revenue. Protect Your Brand IPSecure is purpose-built to protect your Amazon & Walmart Buy Box. Stop rogue sellers from stealing your Buy Box and your revenue. Safeguard your customers from fakes and grey market goods. **Watch your Amazon & Walmart sales grow!** [Book a Demo](https://www.ipsecure.com/company#contactus) [![logo-ipsecure-purple-white](https://info.ipsecure.com/hubfs/logos/logo-ipsecure-purple-white.svg "logo-ipsecure-purple-white")](https://www.ipsecure.com/) Protect Your Brand. Own Your Buy Box. 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